Friends of Science: 2012 Program Assistance
As we enter the new year, Friends of Science plans to become more active in advertising and marketing our message. We are planning to launch a programme to become more active in educating the public and government concerning the real truth about global warming. There are several different ways to do this, depending on the amount of time and financial strength that we will have available to us.
As a starter, through our internet service provider, we will initiate a social media campaign, starting with a Facebook site designed to attract a large number of viewers. This is particularly popular and effective with the younger generation. Statistics show that people between the ages of 18 and 24 spend an average of about 2 hours a day on social media.
We will also work toward expanding our membership. We have maintained contact with a number of people who are sympathetic with our cause, and we now need to bring them closer into our organization. Our small group of volunteer directors are currently fully occupied with our routine activities including website maintenance, mail handling, financial monitoring, organizing presentations, distribution of scientific material worldwide, emails and other submissions to governments, etc.
- Besides the social media project which would be ongoing, there are additional strategies that we feel are important and should be developed. Briefly, this would include the following:
- Develop a Business Plan to include details of what we intend to do and what benefits our members will receive.
- Prepare a solid and effective fund raising plan to enable us to continue with our past efforts of communication, guest speakers, debates, etc.
- Engage a PR person, perhaps on a part time basis, to advise and assist in getting our message out.
- Prepare and update past presentations such as verbal and written material, Powerpoints, etc.
- Recognize that although Canada has ditched Kyoto, the battle is far from over. It is amazing how many engineering firms and corporations are working on carbon capture and storage. They see this as a simple business opportunity and thus are not concerned about the big picture. We must continue to educate governments and the public about the fallacy and waste of taxpayer’s money on such projects.
In order to pursue these efforts, we will now require additional involvement and assistance of our many supporters. While we have received a considerable amount of scientific and technical input from numerous sources over the years, which we sincerely appreciate and hope will continue, we now need additional help in other areas as well. We are sure that many of you have knowledge and experience in various fields and information such as advertising, marketing, social media, website maintenance, accounting, potential donors, fund raising, political and other contacts, etc.
We would like to organize a few small committees in some of these areas to assist our directors in order to pursue our new objectives. If you feel that you would be able to volunteer a bit of your time and help in this regard, we would sincerely appreciate it. Please consider this request and let us know how you may assist.
Thank you very much. We really appreciate the assistance of our supporters.
Leonard Maier, P. Eng. President, Friends of Science
Friends of Science P.O.Box 23167, Connaught P.O. Calgary, Alberta Canada T2S 3B1 E-mail: email@example.com Web: www.friendsofscience.org